Public Relations

  • PR image

    An organized communication network is critical for the public to become aware of the American Legion Auxiliary’s timeless mission, the many programs in place to advance our mission, and how the hardworking members of the world's largest women’s patriotic service organization make a difference in the lives of our veterans, our military and their families. The Auxiliary’s growth depends on strong grassroots public relations efforts. The Public Relations program works collaboratively at all levels – unit, department, and national – to positively promote and advance the objectives and programs of the Auxiliary to our membership and the public at large.

    Purpose Statement:
    To promote, publicize, and re-educate the general public and our members about our core program values of serving veterans and their families.


  • Public Relations Toolkit

    Whether you're trying to obtain media coverage for a big event, announce a special occasion, recruit new volunteers or promote our cause, it's important to have the right tools for the job and to know how to use them. Resources in the Public Relations Toolkit include a sample script when calling potential volunteers or members, sample news releases and media alerts, how to involve a new member at an event and more.

    The Public Relations Toolkit was developed by Publicis Indianapolis, the professional PR firm leading the charge for our public awareness campaign. Although these tools were developed for the campaign test markets, they apply widely to all units, districts and departments. Please take advantage of the wealth of resources inside this document.
  • Help Spread the Word!

    • Encourage everyone in your local unit to sign up to receive ALA eNews.
    • Offer to send all the email addresses of your unit members to National Headquarters.
    • Enlist the help of your Public Relations Committee to create a website for your unit or department.
    • Tell a story to everyone you meet about what your Auxiliary unit is doing right now to help veterans, the military and their families.
    • Purchase a gift subscription to Auxiliary magazine for your doctor’s office, health club, or hair salon.
    • Connect with us on Facebook.
    • Follow us on Twitter.
  • LWilliamson

    Public Relations National Chairman
    Lisa Williamson
    Department of Alaska


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