Whether you're trying to obtain media coverage for a big event, announce a special
occasion, recruit new volunteers or promote our cause, it's important to have the
right tools for the job and to know how to use them. Resources in the Public Relations
Toolkit include a sample script when calling potential volunteers or members, sample
news releases and media alerts, how to involve a new member at an event and more.
Parts of the Public Relations Toolkit were developed by Publicis Indianapolis, the professional
PR firm leading the charge for our public awareness campaign. Although these tools
were developed for the campaign test markets, they apply widely to all units, districts
and departments. Please take advantage of the wealth of resources inside this document.
The purpose of this media toolkit is to help ALA units promote the centennial at the local
community level. From planning the celebration to publicizing it, this toolkit can help units of any
size. ALA National Headquarters has created templates that can assist you in spreading the
news about your unit’s events. These templates can be customized when accessed online. Download Media Toolkit