Whether you're trying to obtain media coverage for a big event, announce a special
occasion, recruit new volunteers or promote our cause, it's important to have the
right tools for the job and to know how to use them. Resources in the Public Relations
Toolkit include a sample script when calling potential volunteers or members, sample
news releases and media alerts, how to involve a new member at an event and more.
Parts of the Public Relations Toolkit were developed by Publicis Indianapolis, the professional
PR firm leading the charge for our public awareness campaign. Although these tools
were developed for the campaign test markets, they apply widely to all units, districts
and departments. Please take advantage of the wealth of resources inside this document.
The purpose of this media toolkit is to help ALA units promote the centennial at the local
community level. From planning the celebration to publicizing it, this toolkit can help units of any
size. ALA National Headquarters has created templates that can assist you in spreading the
news about your unit’s events. These templates can be customized when accessed online. Download Media Toolkit
The following items are in either Adobe Acrobat Portable Document Format
(pdf) or Microsoft Word (doc). If you don't have a copy of Adobe Acrobat, you can
download a free copy of Adobe Reader here.
Click on one of the below "Download" links below each image to download item. Both
the flyer templates and newsletter template will allow you to enter custom information.
The following posters are in Adobe Acrobat Portable Document Format
(pdf). If you don't have a copy of Adobe Acrobat, you can download a free copy of
Adobe Reader here.
Download ALA Posters
Both 11 x 17 and 18 x 24 posters are available in print-quality pdf formats. Click
on one of the below "Download 11 x 17 (pdf)" links or the "Download 18 x 24 (pdf)"
links below each image to download posters. Certain posters will allow you to add
a phone number for your unit using Acrobat Reader.
ALA Poster Printing Information
These posters can be printed at most commercial printers such as a FedEx Office/Kinko’s
that offers oversize color digital printing. We suggest that the poster be printed
on a gloss stock.
Attending a parade, stand down, or other outreach event where you’ll have an opportunity to display the American Legion Auxiliary or Legion Family names and emblems? Use these banner templates for printing on vinyl material to ensure your Auxiliary is always prominently displayed and represented at mission-related functions.
Banner sizes are 8x2’ and 8x3’. Click on image to download Banner.
Add your own Telephone Number | Download Fillable 8x3 Banner
The following 8x10 donation can labels are set up to be attached to a Pringles "Super
Stack" can. These labels can be printed on 8.5x11 (full-sheet) white label paper
stock. Check with your local office supply store for 8.5x11 (full-sheet) label stock,
or take the label to a local printer that offers digital printing. Click on one
of the below images to preview and download labels. Order Poppy Can Labels and other Poppy Items from Emblem Sales